Lead Partner Port of Hamburg Marketing

Hafen Hamburg Marketing e.V. (HHM) is a private association that takes care of marketing activities for the Port of Hamburg, the neighbouring ports in the region, and for numerous other member firms. HHM’s many and varied activities at home and abroad help strengthen the Port of Hamburg’s competitive position.

HHM serves as the starting point for all enquiries about the port from German and foreign Partners. The association treats all questions neutrally and helps create contacts, without furthering the particular interests of individual companies. In cooperation with the Hamburg Port Authority (HPA) and the member companies, HHM represents the Port of Hamburg at international events, trade fairs and conferences on maritime trade.

Furthermore, HHM and the HPA work together to further cooperation with inland ports and other seaports. The goal is to exchange information, support marketing activities and to promote joint presentations and training programmes.

Responsible for the cruise marketing in Hamburg is the Hamburg Cruise Center Association. The associations works close together with HHM and is therefore involved in the project as the consultant part related to cruise business affairs. The Hamburg Cruise Center is a marketing organization and is responsible for representation of its members' interests. It maintains contacts with all cruise shipping companies and carries on lobbying work for Hamburg as a cruise industry centre. Following a successful year in 2009 the Hamburg Cruise Center expects passenger numbers to double within two years and the number of calls in 2010 to pass the 100 mark for the first time.