CRUISE GATEWAY Mission Statement

Cruise Gateway North Sea is working to develop and promote the cruise industry in the North Sea Region. It is a three-year project with 14 cruise-related partners from six countries, co-financed by the EU-Interreg IVB North Sea Region Programme.

Its partners are working together to:

• Encourage sustainable growth of cruise shipping in the NSR – always considering the environmental issues;
• Emphasise the unique attractions offered by the NSR as a cruise destination;
• Build up a marketing strategy and create a ‘Cruise Destination North Sea’ identity;
• Establish an integrated approach among all stakeholders, promoting reliable, high-quality services across all NSR cruise ports and ensuring accessibility;
• Exchange knowledge and experience between partners through a programme of conferences, workshops, surveys and studies.

 

Project Structure

Cruise Gateway is structured in five work packages:

  1. Management & Coordination
  2. Communication & Dissemination
  3. Marketing & Branding North Sea Region cruise
  4. Cruise & Accessibility
  5. Cruise & Sustainability

Towards sustainable growth of cruise shipping in the North Sea Region

The Partners of the EU Interreg IVB North Sea Region (NSR) project, CRUISE GATEWAY, are looking at ways of encouraging and promoting cruise activity in the NSR. Launched 1st October 2010, the three-year 1.9 million Euro CRUISE GATEWAY Project will consider a broad range of topics linked to cruise and cruise potential, including joint lobbying and marketing, the building up of a regional maritime identity, and innovative ideas for passenger excursions.

So far, high growth rates in European cruise tourism have been recorded in particular for the Baltic and Mediterranean Seas – but the North Sea Region has not been recognized as a major cruise destination in its own right. Homeports are rare, multimodal links lacking, regional economic effects underdeveloped and cruise circles (brands) missing.

The aim of CRUISE GATEWAY is to create a raised awareness of the NSR as a cruise destination and to improve cruise accessibility on a sustainable basis, enabling comprehensive economic and social benefits. Keywords are cruise, North Sea, growth, sustainability and accessibility.

There is a high variety of Partners: cruise ports, marketing associations, councils and cities. There are heavy-hitting Partners from the sector and small new ports that just started to invest in and work on the advantages for their destination offered by the cruise sector. This variety and the different backgrounds of the Partners are crucial for the transfer of knowledge between the Partners and the overall success of the project.

CRUISE GATEWAY’s geographical spread is a perfect opportunity to develop the recognition and attractions of the NSR by highlighting its cultural richness as well as sustainable, economical development. This means environmental awareness, eco-friendly transport structures, attention to potential bottlenecks concerning safety and security.

CRUISE GATEWAY is cooperating with another EU project, Clean North Sea Shipping, on key eco topics. In addition four Cruise Gateway ports – Rotterdam, Hamburg, Bremerhaven and Antwerp – are members of the Atlantic Alliance, and there will be opportunities for the two projects to cooperate on different topics. Further institutions signing up to support CRUISE GATEWAY are Aberdeen City Council, the European Travel Commission, EWP Communications Ltd, Hanseatic Cruise Centers, Hapag-Lloyd Kreuzfahrten GmbH and the Hamburger Verkehrsverbund GmbH.

Once CRUISE GATEWAY has drawn its conclusions, it will transfer the project findings to industry stakeholders and lobby for best practice at local/regional, national and European political levels.